The Western North Carolina mountains boast warm, isothermal weather that draws people to spend their retirement or vacation here.

It’s beautiful here today. This would be a great time to share the Lure of Carolina with you!

Lake Lure Professionals is here for your real estate needs in Western North Carolina. We serve the areas of Lake Lure, Bat Cave, Black Mountain, Chimney Rock, Asheville, Flat Rock, Hendersonville, Mill Spring, Tryon, Saluda, Buncombe County, Henderson County, Polk County, and Rutherford County.  We help clients with all types of real estate transactions including:

Waterfront real estate

Lake front homes

Luxury homes

Golf Course Living

Lots & Land

If you’re looking for homes in golf communities of Bright’s Creek, Rumbling Bald Resort, Cliffs, or gated communities of Lake Adger, Pierpoint. Riverbend, Vista at Bills Creek, The Peaks, The Highlands, Brookside Forest, Laurel Lakes, Stonecrest, Rainbow Falls Reserve or any other Western North Carolina MLS Real Estate give us a call.


  • Selling our home was a highly emotional event for us, but it went smoothly with Charlene as our trusted partner in the process. She helped us to set a realistic market price and guided us steadily, but not forcibly, through the negotiations. We chose Charlene for her deep knowledge of the Lake Lure market and her relationships with potential buyers. This was validated when she brought us a buyer before we even began to market the home. Professionalism, relationships, communication, attention to detail - Karen Van Sickler and Chris Braund
  • “I was familiar with Lake Lure and the surrounding area, so it was a natural choice when I decided to search for a home in the mountains. Armed with 13 home listings, I contacted Charlene Efird..." - Mike Payne
  • Charlene Efird is a refreshing mix of professionalism, positive attitude, and persistence. She takes a real interest in the personal needs and challenges of her clients. She does not avoid difficult conversations and lends real useful opinion about complicated transactional issues. We would recommend her for sellers or buyers without hesitation. - Charles and Dianne Johnson
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